Arbitrum vs Optimism on Telegram Ads#

Arbitrum and Optimism are the two dominant Ethereum L2 rollups competing for developers, DeFi liquidity, and user adoption — and both maintain active Telegram advertising campaigns.

Overview#

Arbitrum — DeFi Liquidity Leader#

Arbitrum leads by TVL among Ethereum L2s and advertises accordingly.

Key message pillars:

• TVL and DeFi depth — "The leading Ethereum L2 by total value locked." GMX, Camelot, and Radiant Capital feature in ecosystem creatives.
• Stylus and developer expansion — Rust/C++ smart contracts via Stylus SDK attract new developer segments.
• ARB staking and DAO — Arbitrum DAO governance and ARB staking campaigns target token holders.
• Orbit chains — custom L3 rollup stack (Orbit) framed as modular infrastructure for protocols.

Geographic pattern: Heavy in English-language crypto channels globally. Minimal non-English presence.

Optimism — Superchain Vision#

Optimism markets its Superchain architecture as the key differentiator over Arbitrum.

Key message pillars:

• Superchain narrative — "One network, many chains." Base (Coinbase), Mode, Zora, Worldchain all run on OP Stack, extending reach.
• OP token utility — governance + RetroPGF (Retroactive Public Goods Funding) creates unique ecosystem narrative.
• RetroActive funding — RetroPGF rounds generate significant developer community buzz and campaign hooks.
• Developer-first — OP Stack is open-source; creatives emphasize "deploy your own chain in minutes."

Geographic pattern: Similar to Arbitrum — concentrated in EN crypto channels. Base's massive user base extends Optimism's brand reach indirectly.

Key Differentiators#

Archive Data#

Live data: /api/v1/ads?tag=layer2-rollups

Telegram Ads Spy Research · April 2026 · CC-BY-4.0

Continue your research#

• Live creatives — compare indexed sponsored messages side by side: Layer2 vs Arbitrum in the Telegram Ads Spy archive.
• Related profiles — Arbitrum.
• Directories — advertisers · niches · channels.