Stake vs Rollbit on Telegram Ads#

Stake and Rollbit are the two largest crypto-native casino brands in the Telegram Ads Spy archive, both running high-volume Telegram campaigns with distinct strategies.

Overview#

Stake — The Mainstream Crypto Casino#

Stake is the highest-profile crypto casino in the Telegram Ads Spy archive, amplified by celebrity sponsorships and Stake Originals exclusives.

Key message pillars:

• Drake / celebrity sponsorship — Stake's association with Drake (until 2023) created enormous brand recognition. Residual brand equity continues to appear in creatives.
• Stake Originals — proprietary casino games (Mines, Plinko, Crash, Dice) are promoted as provably fair and exclusive.
• Sports betting integration — Stake.com's sportsbook is heavily promoted alongside casino products, particularly during major sporting events (FIFA, F1, UFC).
• VIP and rakeback — "Earn up to 15% rakeback." Loyalty mechanics appear in most campaign lines.
• Fiat entry points — Stake highlights easy crypto on-ramp for users unfamiliar with crypto wallets.

Geographic pattern: Widest reach among casino advertisers. EN dominates; strong PT-BR presence (Brazil is a key market). Growing IN/SEA footprint.

Rollbit — The DeFi-Native Casino#

Rollbit differentiates through token economics and leverage trading.

Key message pillars:

• RLB token buyback — "5% of all casino profits buy back and burn RLB." Token holders benefit from casino revenue — a unique crypto-native mechanic absent from Stake.
• Rollbit Futures — leveraged perpetuals trading on crypto, stocks, and forex directly within the casino platform. Bridges gambling and trading audiences.
• Crypto NFT slots — NFT-backed slot machines where NFT holders earn yield from casino play.
• Telegram-native marketing — Rollbit runs some of the most targeted Telegram channel-specific campaigns among casino advertisers.
• Rakeback and promotions — daily promotions, reload bonuses, and cashback reinforce retention.

Geographic pattern: EN global focus with significant RU/TR presence. More concentrated in crypto-native audiences than Stake's broader mainstream appeal.

Strategic Divergence#

Stake targets mainstream appeal through celebrity and sports. Rollbit targets crypto-native DeFi users through token economics. This explains why Rollbit over-indexes in crypto-specific channels while Stake over-indexes in sports and entertainment channels.

Archive Data#

Live data: /api/v1/ads?tag=gambling

Telegram Ads Spy Research · April 2026 · CC-BY-4.0

Continue your research#

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