DeFi Options Protocols in Telegram Sponsored Ads#

Decentralized options give traders the right to buy or sell crypto assets at a fixed price — without a centralised counterparty. Telegram Ads Spy catalogued 70+ unique creatives from Dopex, Lyra, Premia, Hegic, and Moby across 9,000+ sponsored-eligible channels.

Top Advertisers#

Creative Patterns#

Dopex — yield-on-options angle: «Earn yield on your ETH. Sell covered calls. Get paid in rDPX.» Single-Staking Options Vaults (SSOVs) as a passive-income product for ETH holders.

Lyra — professional trading angle: «Options with deep liquidity. Delta-neutral AMM. Trade like an institution.» Targets traders migrating from Deribit.

Premia — accessibility angle: «Options for everyone. Select strike. Select expiry. Done.» Simplified UI to lower the barrier for retail options traders.

Moby — newest entrant: «AI-powered options strategies. Automated delta hedging.» AI narrative overlay on structured products.

Geographic Distribution#

Options protocols attract an advanced trader segment — English-language communities dominate (82%). Korean-language channels are second: retail options culture from TradFi leaks into DeFi. Chinese-language channels (Binance/OKX communities) are third.

US-targeted creatives carefully avoid futures/options regulatory language. Protocols geo-block US IP from app frontends but still run Telegram ads globally.

Revenue Model Comparison#

Trends 2025–2026#

On-chain volatility surfaces matured: protocols now publish real-time implied volatility alongside ads. Structured products (auto-exercise covered calls) became the dominant retail entry point — replacing raw options trading. Options Vaults TVL grew 4× from 2024 to 2026 as passive DeFi yield strategies normalised. Perps vs Options narrative: Hyperliquid's success in perps pushed options protocols to differentiate on capital efficiency and vol-surface depth.

Archive Data#

Live data: /api/v1/ads?tag=defi-options

Methodology#

Data extracted via gramesh /channels.getSponsored across 9,000+ channels. Classification by domain matching in ctaUrl field with manual review. Counts represent unique ad creatives, not impression counts.

Key metrics: DeFi options total notional: $2B+ (2026 peak) · Dopex SSOV TVL: $180M+ · Lyra cumulative volume: $4B+.

Source: Telegram Ads Spy Research · April 22, 2026 · CC-BY-4.0.

Continue your research#

• Live creatives — browse DeFi Options campaigns in the Telegram Ads Spy archive; filter by date, brand and country.
• The cluster — every DeFi Options advertiser on Telegram indexed in the archive.
• Directories — niches · advertisers · channels.