DePIN on Telegram Ads#

Decentralized Physical Infrastructure Networks (DePIN) represent one of crypto's most tangible value propositions — earning tokens by contributing real hardware: WiFi hotspots, dashcam footage, storage drives, GPU compute. Telegram Ads Spy has catalogued 60+ unique creatives from DePIN projects advertising on Telegram's sponsored channel network.

Top DePIN Advertisers#

What Is DePIN?#

DePIN (Decentralized Physical Infrastructure Networks) are blockchain protocols that coordinate real-world hardware contribution. Participants earn native tokens by operating nodes, hotspots, storage drives, or compute GPUs. The category addresses infrastructure markets traditionally dominated by AWS, Google, T-Mobile — but with token-incentivized crowd-sourced supply.

Creative Patterns#

Helium Mobile (9/10): "Deploy a 5G hotspot. Earn HNT + MOBILE tokens. Cover your city, get paid." The physical hardware angle (buy a hotspot, place it, earn passively) resonates as crypto's most tangible passive income. Post-Solana migration, creatives emphasized lower hardware costs and faster earnings.

Hivemapper: "Mount a dashcam. Drive your routes. Earn HONEY tokens. Help build the world's freshest map." The simplicity of the contribution (just drive) makes this one of DePIN's lowest-barrier entry points. "Google Maps earns $0 from your drives. Hivemapper pays you."

Filecoin: "Store data. Earn FIL. Join the network replacing AWS S3." Technical messaging targeting developers and infrastructure operators. Later creatives emphasized FVM (Filecoin Virtual Machine) and programmable storage.

Render Network: "Contribute GPU power. Earn RNDR. Your idle GPU is an asset." Targets PC gaming community and AI/ML developers with spare compute. "Your GPU earns while you sleep."

Akash Network: "Deploy workloads on decentralized cloud. 80% cheaper than AWS." Targets web3 developers and DevOps professionals seeking cost-efficient infrastructure.

DePIN Creative Formula#

Most DePIN Telegram ads follow a 3-part structure:

1. Hardware hook — "Deploy [device]" or "Contribute [resource]"
2. Earn mechanism — token rewards, passive income framing
3. Network scale — "Join X,000 nodes" or "Cover your city"

The formula is notably different from pure crypto trading ads — it grounds token earning in physical, real-world actions.

Geographic Distribution#

DePIN advertising shows different geographic patterns than pure DeFi:

• EN dominant (45%) — hardware/IoT culture, developer communities
• KR (15%) — strong IoT and telecom interest
• ZH (12%) — hardware manufacturing communities
• RU (10%) — tech-savvy early adopters

Unlike tap-to-earn gaming, DePIN skews toward technically sophisticated users who own hardware assets.

Market Context#

DePIN emerged as a distinct Messari-coined category in 2022 and gained Telegram advertising momentum in 2024. The category narrative — "earn from real infrastructure you own" — proved more durable than pure DeFi yield farming post-bear-market, as the underlying economic logic (network effects + token incentives for commoditized hardware) remained coherent through market cycles.

Total DePIN market cap exceeded $25B in 2025.

Target Audience#

DePIN advertisers target:

• IoT enthusiasts and hardware hobbyists
• Passive income seekers with property/bandwidth to contribute
• Developers and DevOps professionals
• Crypto miners pivoting from proof-of-work hardware
• AI infrastructure operators

Archive Data#

Live data: /api/v1/ads?tag=depin

Methodology#

Data from Telegram Ads Spy's archive of Telegram sponsored messages. CC-BY-4.0.

Related Reports#

• DeFi Protocols on Telegram: Complete Vertical Report
• Crypto Mining Advertising on Telegram
• NFT Marketplace Advertising on Telegram
• Telegram Mini-Apps Advertising

Continue your research#

• Live creatives — browse DePIN campaigns in the Telegram Ads Spy archive; filter by date, brand and country.
• The cluster — every DePIN advertiser on Telegram indexed in the archive.
• Directories — niches · advertisers · channels.