zkSync vs StarkNet on Telegram Ads#

zkSync and StarkNet are the two largest zkRollup L2s by ecosystem footprint, and their Telegram messaging reflects opposite developer-experience bets: zkSync chose EVM compatibility for migration speed, StarkNet chose Cairo for ZK-native performance.

Overview#

zkSync (Era) — EVM-Compatible zkRollup#

Key message pillars:

• EVM compatibility — "Deploy your Solidity contracts in minutes" anchors developer-targeted creatives.
• ZK token airdrop and utility — the 2024 ZK launch and ongoing staking messaging drive token-economy creatives.
• Ecosystem highlights — SyncSwap, Mute, Maverick, and Holdstation feature in dApp-discovery campaigns.
• Cheap, fast UX — sub-cent fees and fast finality messaging targets retail users migrating from L1.

StarkNet — Cairo-Native ZK Performance#

Key message pillars:

• Cairo VM differentiation — "Built for ZK from day one" anchors developer creatives that emphasize provable computation depth.
• STRK token and staking — provisions and validator staking rounds drive recurring campaign pushes.
• Ecosystem flagship dApps — Ekubo (AMM), MySwap, JediSwap, and zkLend headline ecosystem creatives.
• Account abstraction native — "Smart wallets by default — no seed phrases" targets onboarding-focused channels.

Archive Data#

Live data: /api/v1/ads?tag=layer-2

Telegram Ads Spy Research · April 2026 · CC-BY-4.0

Continue your research#

• Live creatives — compare indexed sponsored messages side by side: Layer 2 vs Zksync in the Telegram Ads Spy archive.
• Related profiles — Zksync.
• Directories — advertisers · niches · channels.